Answering questions based on these attached videos
Questions:
What are the things that you're already familiar with/know?
What are the newfound knowledge that you can learn from?
Anything that you want to learn more/apply in you project as graphic designer?
BONUS: : can you share any personal thoughts/experience as designer that can relate to the video?
VIDEO : Three Thing to Do Before You Design Anything
What are the things that you're already familiar with/know?
Holding a creative meeting with the client
Pitching process of pointing out the goal, the problem and design solutions
Narrowing design solutions by asking the client’s creative parameters with a clear description of the design
What are the newfound knowledge that you can learn from?
Describing a project with more than one sentence may confuse the goal
Diagnosing problem : who (who’s the audience), what (What’s the message), how (where and how will it be shown)
Addressing what the client needs to see and hear in decision making
Anything that you want to learn more/apply in you project as graphic designer?
How to actually pitch properly and articulate my words better so that it would be more engaging and easily understood
BONUS:
Can you share any personal thoughts/experience as designer that can relate to the video?
While pitching design ideas in class, I find it hard to convey some of the things I want to say because I’m more of a visual learner and lack in proper communication skills. I realized keeping it simple is the best way, over explaining ends up confusing people
What are the things that you're already familiar with/know?
Creative direction is the designer’s responsibility
Managing revision through good selling in the first concept pitch
As a foundation, the client and designer have to be on the same page
The process of creating the final product isn’t ever smooth sailing, the phases may involve further steps
Basing decisions on both verbal and visuals
Start from the very beginning, why does the client want a new identity? Give a background, goal, and objective
Present at least 3 options (gives room for mistakes)
Create mock ups of the logo
Small logo mock ups (on smaller spaces like phone screens, hats, shirts)
Using smart object (for photoshop) for easy revisions in the design
Set timelines to avoid getting ghosted from the client. Give due dates for feed backs and meetings
What are the newfound knowledge that you can learn from?
Presenting is science
Presentation presents the product, it holds the same function as a packaging
Identity design jobs are best presented in person
By presenting to the client of the goal and objective, it places them in a buyer mentality which is helpful for approval
Reviewing process before jumping into the design results
Refresh your client’s memory on the steps you have and will take
Set the options in a similar styles scape
Use visual process to present
Put the logo in a plain white background to increase focus of the design and create split screen on both a dark and light background
Large format logos (billboards), putting their logo on a side of a building is an ego boost for the client, creates a psychological effect
DON’T ask open ended questions like, “What are your thoughts on it?”, ask instead “Did we take a step in the right direction?”
DO ask the direction that they don’t prefer, it gives the flexibility of not choosing one design to go with but does sift the options
Don’t expect feedback from the client, give them time to digest the presentation you just gave
Anything that you want to learn more/apply in you project as graphic designer?
Definitely incorporating better ways in presenting designs through a more effective slides format and improving in communication with the client for a better workflow, I would give my clients a deadline on when I should receive the feedback and not expect any instant feedback
BONUS: : can you share any personal thoughts/experience as designer that can relate to the video?
He mentioned how he made the mistake for sending logos through email and I too have made the same mistakes. Based on my experience it’s true that it was horribly presented. Without a proper slide presentation, the client isn’t able to get as good of a picture of our design
What are the things that you're already familiar with/know?
When choosing a client, see what kind of people they are, what project they’re working on and budgeting
Holding a meeting with the client (online or in real life) to get to know them better
Strategizing before starting the design process for a good foundation to work off (objectives, goal, essence of the brand, key points of communication and the brand)
Step 1 of creative process : collecting information (conceptual and visual research)
Searching visual reference as inspirations (moldboards, Pinterest boards)
Further research on the brand’s conceptual research
Creating a new logo with the same characteristics to save time
Having a creative director/a second eye to point out the possible used design and what doesn’t work
Creating more concepts than asked as a back up design and help with exploring art directions
Outline edits the clients asks
Asking for feedback after the design is finished
What are the newfound knowledge that you can learn from?
CPG : consumer packaged goods
Distinguish the problem of the product (how consumers distinguish their product, what makes the product meaningful and unique like it’s origin story, past products, and so on)
Creating a band questionnaire which helps further cover a brand’s essence and missing questions from the interview
Packaging skeletons, a rough draft of the design based on the dimensions of the product and using grey scale tones and basic neutral fonts.
Second step is creating ‘frankensteins’ to experiment with what works and doesn’t work in the design
When taking an inspiration, understand the basic of the design and how to innovate it to become something new
When designing a packaging, try to design something that may be memorable to the customers when they see said product
The presentation should be informative enough that the readers understand the concept even without the designer there
Anything that you want to learn more/apply in you project as graphic designer?
Creating what they call as “frankenstein” (dimensions given for the product, grey scale, and basic fonts and shapes to see an overview of the layout), I would improve on creating drafts of my designs so I can create multiple alternatives in the most effective way. In addition, asking for second opinions from someone who’s more experienced to better understand what works and doesn’t work based on the ideation.
BONUS: : can you share any personal thoughts/experience as designer that can relate to the video?
Learning more about the background, history, meaning of the product definitely help in exploring what type art direction and illustration I want to use in designing a product. Also, knowing the main function (what I want buyers to recognize when they first view the design)
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