Task and Exercise - Ad Design

Creating a mood board based on the keywords given and creating an ad based on it.

keywords: comfortable, summer, relatable

I chose to create an Indonesian version of the current relatable summer (pandemic summer)

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Ad Results

Instagram Story

Website

Billboard

In the design I created, I chose to use dry but relatable humor to catch more interest in the audience due to the pillow itself being visually boring. I created a water proof pillow which is suitable to those who often cries at night. I wanted a loud color like yellow so the audience would remember seeing this ad and it's brand.