Creating a mood board based on the keywords given and creating an ad based on it.
keywords: comfortable, summer, relatable
I chose to create an Indonesian version of the current relatable summer (pandemic summer)
Ad Results
Instagram Story
Website
Billboard
In the design I created, I chose to use dry but relatable humor to catch more interest in the audience due to the pillow itself being visually boring. I created a water proof pillow which is suitable to those who often cries at night. I wanted a loud color like yellow so the audience would remember seeing this ad and it's brand.
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