The Main Project

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Identifying topics from 2 articles

Task

List down insights that you are able to get about the success of the local brands

Patut diapresiasi! Inilah Deretan Brand Asli Indonesia yang Mendunia

https://www.goodnewsfromindonesia.id/2020/12/09/patut-diapresiasi-inilah-deretan-brand-asli-indonesia-yang-mendunia

Indonesia's top local brands: Inclusivity and community help propel strongest gainers | Analysis | Campaign Asia

https://www.campaignasia.com/article/indonesias-top-local-brands-inclusivity-and-community-help-propel-strongest-gai/473295

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Brainstorming Local Brands

Tracks to pursue

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Final Brand Candidates

Visual Board

Research Essay

https://docs.google.com/document/d/1KLUwIJWHWGearDrmgNzfSoXRALLejVUi1aZTSjJPEgk/edit?usp=sharing

Creative Brief (Client of choice : ESQA Cosmetics)

Ideation (3 concepts)

Design Proposal

https://www.canva.com/design/DAFAQrgRJ40/gF9KYnswHTKetwpaiMNdrQ/view?utm_content=DAFAQrgRJ40&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton

Design Pitch

https://www.canva.com/design/DAFBELPY6ds/TDa8WfH6Kft_QHFDPrKaBA/view?utm_content=DAFBELPY6ds&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton